BRAND X OR BRAND WHY: Which Brand of Health Care Do You Use?
From a very young age I always wanted to make a difference in people’s lives regarding their heath and even when I was newly licensed as a physical therapist I rebelled against one size fits all treatment protocols. Later, as I became a certified nutritionist I realized that to only practice and dispense Brand X care was intellectually shallow, professionally irresponsible, not rewarding for myself or the patient and never really empowered people to regain control of their health.
Brand X health care is all about giving this because you complain of that. You have sinus congestion so take an antihistamine. You have heartburn so take an antacid. You have muscle tension or spasm so use some heat. You have acne, take an antibiotic. Tight hamstring? Stretch. Don’t get me wrong, symptoms can be very serious and do need to be controlled to avoid debilitating health crises. But without bringing Brand WHY into the health care picture, one continues to suppress symptoms while the unfound reason for those symptoms continues to erode the foundation of one’s health.
Enter Brand WHY. Brand WHY is not really a brand at all but a model of health care that seeks to answer the question……why? Why do you have heartburn? Why does your skin breakout? Why does your back keep ‘going out’? Why do you have high cholesterol? Could it be because you have an under functioning thyroid gland? (I did and when my thyroid problem was finally found and treated my cholesterol went down 90 points!).
This model of health care that seeks to answer the question why? is not a quick ‘grab and go’ model. Seeking the answers to why a symptom is there requires deep and detailed knowledge of human physiology and an understanding that all systems in the human body communicate with each other and that we can have physical responses to our emotions, our thoughts, our food and our environment. The answer to why may require study and research and the putting together of seemingly disparate pieces of someone’s health history. Treatment in the WHY model requires taking time with the patient to have a dialogue that brings out important wisdom filled words that exist within the patient. The treatment approach in the WHY model of health care may require an action step that needs close monitoring, asking more questions, making course corrections and customized adjustments, there is no one size fits all!
Where as Brand X has much more to do with the question of WHAT? What do I have and so what do I take for it? (ie. you have a cough so take a cough suppressant). Brand WHY is all about why do I have what I do? Those people who continue to seek help for chronic or recurrent health issues know that the WHAT model no longer serves them and they may or may not know that they are looking for someone who will help them answer the question, WHY do I continue suffering from this problem? Brand WHY takes more time, it requires advanced training and high level thinking from your practitioner, it demands patience with the process and asks for continued connection between professional and patient. It’s not just a matter of thinking ‘out of the box’ because in the Brand WHY model of health care — there is no box!